Innovation Between Mind and Machine...

Technocogninetics is the term that Marshall invented to describe that relationship, without the feedback required now by academics, from cognitive technology. In 2006 Dr. Itiel Dror suggested Marshall find a solution when he reluctantly turned down a paper submitted by Marshall under the topic of cognitive technology, which failed to actually meet the new standard. It was Dror that encouraged Marshall to find a new way to categorize his research and congratulated him when Marshall not only informed him of the terminology switch but had additional experiments that reinforced the validity of the research.

 

 

Marshall proved the validity of technocogninetics by applying it in an analytical way to problems. He was successful in showing that a study done by the BBC and the Open University was flawed because they didn’t apply technocognenitics to the structure of the testing. The study made predictions that extraverts would see a Necker cube shift many times than introverts, however the results didn’t bear that out. Marshall pointed out that not only were the test questions flawed, to determine who the introverts vs extraverts were, but there were no questions at all concerning the experience of a person, either way, with looking at Necker cubes. Marshall took the test himself, so he knew what the questions were, saw his results as well as the results over all of the study. He even went back again and took it a year later, just so he could see the updated results. They were even more askew from what they had previously been.

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Marshall has successfully applied technocognenitic analysis to other issues, but the most dramatic was when he proved that Dr. David Eagleman’s assessment, that duration dilation (when people perceive time slowing down during traumatic or incidents with intense action), is merely a function of “elongated memory”, is flat wrong.

Since Eagleman has made the erroneous claim, Marshall has laid the groundwork to begin a research study on how to manifest duration dilation at will, as a result of technocognenitic training, and sell the program to the U.S. Army Laboratory as a training to increase the effectiveness and survivability of the warfighter as a service from the TOI Military Division. Marshall’s research is not only superior to Eagleman’s but his training program will be beyond Eagleman’s expertise to even attempt it. Let there be no misunderstanding – Marshall knows how to turn American warfighters into super soldiers approaching the skills displayed by Neo in the movie the Matrix – right now. However, TOI will only teach those skills to American forces with the agreement that none are to be shared with military of intelligence personnel from any other country, as a form of need-to-know control of sensitive information. The last thing we need is members of a foreign military, having learned these skills, and then defecting to become terrorists. Marshall takes these types of precautions very seriously.

 

Marshall has been looking at ways in which experiences from the human mind can be recorded and reproduced for others to experience. Think of the movies, Brainstorm and Strange Days. Marshall has already started research in those areas, with limited results for very little effort. What kind of results? Instead of capturing the entire experience, he was able to record the feeling of the experience without the visual and aural component. What good is that? It means that potentially the feeling of any experience can be recorded for playback later – for anyone. It means potential breakthroughs in drug therapy and pain reduction. It could destroy the heroin epidemic if the playback of a recording of the feeling of a heroin high can replace the real thing, since the body would think it was high on heroin but there would not be any actually in it.

 

(above: Marshall’s involvement in the ’80s anti-drug movement was fueled by his knowledge of the power of drug free states of consciousness and how to achieve them.)

 

Marshall has been working on technocogninetic solutions for psychological issues that may arise during manned space missions and has lectured twice about it at the International Mars Society convention, getting coverage one time from the local Pasadena newspaper.

 

In 2014, Marshall, a member of the Nine Sigma open innovation community, announced that he turned down a request to help an unnamed corporation develop mood altering technology because he was going to compete with them, himself. In a press release that he issued, Marshall is quoted a saying, “The ironic thing is that it would appear that I know far more about the research area than these companies do and in fact, have technology that would match what they’re looking for. It’s ironic, because I have no intention of selling it or helping any other firm develop anything similar, as it is one of the center pieces for projects that my own company is developing. However, the fact that one or more firms, have come to NineSigma, in an attempt to do something like this, is solid proof that my own research is not only on the cutting edge but will be in demand as it is eventually brought to the market.”

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This division will also begin to look at new applications for virtual reality, outside of the mainstream, while simultaneously pursuing full development of what Marshall calls, ViewTooReal™ technologies that blend and blur the boundaries between what human eye perceives and the mind’s eye sees. The slogan has already been created for the marketing folks – “The REAL Screen is IN BETWEEN…™”.